CREATING A BRAND GUIDE: DOING IT WITH STYLE

Ok look I get it... The whole "brand" thing is confusing. You'll hear people tossing the word around seemingly randomly, saying things like "it's not about you!" or, "it's all about you!" (Often these are the same people... which doesn't help.)

I'm here to cut through the confusion and the BS and help you understand what a brand is - and we're going to do that by developing a brand guide!

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